Social Media benefits

5 Benefits of Social Media

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Social Media benefits

5 Benefits of Social Media

These functions encourage patients to engage in healthcare for themselves and their loved ones. While social media was built for entertainment, it is increasingly being used as a method to communicate vital information to the public. 

Staying top of mind – There is so much competition out there. When you show up in your patients’ feeds regularly, you help them remember you the next time they need care. Your post may even remind them that they are due back for a visit and need to make an appointment. 

Building trust and rapport – An active social media presence builds your credibility. For example, if you post a video of yourself and one of your patients vouches for your expertise in the comments, this is social proof that you are trustworthy.  

Keeping patients updated – Because the most recent posts tend to stay top-of-feed, social media is an ideal channel for sharing news and updates. Will your office be offering new services? Closing for a short time due to vacation? Anything you would put in a newsletter you can post on social media.  

Gentle reminders – A patient may never open your emails, portal messages, or texts, but with social media you can remind people of recurring health needs such as flu shots, allergy shots, well child checks, mammograms, or other routine screenings. Social media posts are one more way to encourage patients to stay engaged with their health needs. 

Emergencies – Social media is ideal for urgent communication. During a major event either locally or nationally, people tend to check their social media to keep tabs on loved ones and receive updates from official sources. Use your social media accounts to make statements in response to urgent matters and offer helpful, relevant resources to patients.  

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Checklists for Independent Nurse Practitioners

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