Our Client Results 

NP Advantage Charts a Course to Success for a Pediatric Dermatology Practice   


Samantha Casselman, DNP, CPNP-PC, is an expert in pediatric dermatology who offered asynchronous, telehealth, in-office, and home appointments. She recently transitioned to a brick-and-mortar practice and continues to offer those services as well as cryotherapy, cantharidin, and intralesional steroid injections at her Phoenix location.

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Comprehensive Marketing Strategy 

Designing an intuitive and compelling website to introduce the practice to the community and engage patients

Day to day support

Practice Operations

Creating efficient office workflows and training for staff to enhance the patient experience and support practice growth.  

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Powerful EHR

Customizing the EHR system to meet the unique needs of a specialty practice, ensuring optimal productivity and a positive user experience.

Day to day support

Robust Business Strategy

Advising on best practices to maximize efficiency and meet revenue goals. 

“We appreciate your help throughout the process. You have taken the time to get to know us and our unique care model, and you routinely go above and beyond for us.”

– Samantha Casselman, DNP, CPNP-PC


Samantha Casselman, DNP, CPNP-PC, is an expert in pediatric dermatology who had previously practiced using an asynchronous telehealth model. She recently expanded to include a brick-and-mortar practice offering services including cryotherapy, cantharidin, and intralesional steroid injections. 


This NP owner wanted to focus on her patients, not business operations. In addition, while she had an existing website, it did not have the functionality, scalability, and SEO optimization needed for her growing practice. She also wanted to minimize start-up time and cost.

The need to maintain a strong online presence and deploy effective marketing techniques would be key to this practice’s success, yet doing so presented a complex array of hurdles to overcome. Despite these challenges, the digital marketing opportunities for this independent NP were immense.

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Rapid practice expansion

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Launch of new services requiring promotion

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Website lacking functionality to boost Google rankings and sustain long-term growth


The NP Advantage consultants met with Casselman and mapped a plan to success. The Happy Skin comprehensive business and marketing plan included a new website, reputation and listings management, and SEO optimization.

The EHR consultants helped to build out and customize the EHR to work for the practice’s processes instead of users trying to make the processes fit into the existing system. By working closely with the practice, NP Advantage developed a customized plan that checked off every item on her wish list.

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Effective training of provider and staff ahead of go-live to ensure a smooth launch

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EHR optimization to support best practices, efficient workflows, and accurate billing

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A training program to ensure for the readiness of incoming staff and new providers

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Digital marketing strategy and a new website that is helping her practice to thrive

Here Directly from Samantha Casselman, DNP, CPNP-PC

 “Since going live with NP Advantage I’ve been able to not only see the benefit of having them, but I’ve also been able to focus on my clinical practice and teaching students again.” 

NP Advantage Can Help

NP Advantage is your partner in launching a successful independent nurse practitioner practice. With our extensive healthcare experience we’re here to equip you with the tools and support needed to enhance healthcare access and quality. Our comprehensive suite ensures you deliver top-notch patient care while also achieving work-life balance and boosting your practice’s profitability.