Our Client Results 

NP Advantage Sets a Mental Wellness Practice

Up for Success


Russell Horning, PMHNP-BC, is a highly experienced and board-certified Psychiatric and Mental Health Nurse Practitioner and mental health counselor who offers Medication Management, Psychiatric Evaluations, Health Coaching, Life Transitions, and LBGTQIA+ Services. He recently decided to open his own brick-and-mortar practice to better serve his community.  

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Comprehensive Marketing Strategy 

Designing a captivating and intuitive website to introduce the practice to the community and foster patient engagement.  

Day to day support

Robust Business Strategy

Providing expert guidance for optimizing productivity and achieving financial objectives. 

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EHR System for Improved Productivity 

Customizing the EHR system to meet the unique needs of a mental health practice, ensuring maximum productivity and a positive user experience.    

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Efficient Practice Operations 

Creating streamlined office workflows and training for staff to ensure a seamless patient experience and support the growth of the practice. 

The digital marketing team has been wonderful to work with! The website, all the resources they offer and how they listened and created something that represents our vision!”

– Russell Horning, PMHNP-BC 


This practice specializes in complex mental health conditions as well as perinatal and postpartum mental health. The clinic also offers comprehensive treatment for ADHD, anxiety, mood disorders, eating disorders, post-partum, PTSD, stress management, and more.


This NP sought out expert consultants to help manage the intricacies of launching an independent practice and build an online presence. He also had the vision of expanding his practice to better serve his community and needed a scalable business plan.

With a large demand for mental health care in an underserved area, he aimed to minimize the time and cost associated with starting up his practice. 

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Complex and time-consuming credentialing process

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Lack of practice website, branding, and online presence

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The need for swift EHR implementation and training


The NP Advantage consultants collaborated with Russell to establish a roadmap to success. The comprehensive business and marketing plan for My Buoyant Health consisted of credentialing, development of an SEO optimized website, and EHR implementation and training program. 

The consultants worked closely with Russell to tailor and optimize the EHR system, including telehealth capabilities. With a customized plan that fulfilled all of Russell’s requirements, NP Advantage ensured a smooth go-live and rapid patient acquisition.

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Expert assistance with credentialing and establishing a strong brand presence

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Comprehensive training for providers and staff to ensure a seamless launch

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EHR optimization for efficient workflows, best practices, and accurate billing

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Training program for new staff and incoming providers

Here Directly from Russell Horning, PMHNP-BC

“I have been a nurse practitioner for 20 years and always feared dealing with credentialing, insurance and other administrative tasks that I believed came along with having my own private practice.”
“I still think that you need to have a good clinical base before venturing out on your own, but now with the support of my NP Advantage team I know that it is not as scary as I thought, and I wish I had done it much earlier!”

NP Advantage Can Help

NP Advantage is your partner in launching a successful independent nurse practitioner practice. With our extensive healthcare experience we’re here to equip you with the tools and support needed to enhance healthcare access and quality. Our comprehensive suite ensures you deliver top-notch patient care while also achieving work-life balance and boosting your practice’s profitability.